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Today‘s web-savvy consumers rely on the convenience of online media to access value-added information,
assistance, transactions and promotional savings in their homes. More and more, they expect the same level
of personalized service and convenience in retail stores. Over 70% of in-store customer service interactions
will soon be automated, and retail is quickly becoming the new media frontier; as evidenced by the recent
proliferation of in-store digital signage and self-service kiosks.
A ripe opportunity now exists for traditional media and marketing service companies to extend their business
models to the retail space. To harvest this opportunity, these companies must act quickly. Xperex offers a
flexible, comprehensive and operationally efficient technology
platform and services that these companies can
leverage to quickly enter this market. Many leading marketing service companies have chosen to become Xperex
channel partners; and are currently leveraging Xperex technologies to
optimize how they extend their business model to the retail environment.
The Xperex technology platform enables channel partners to deploy in-store marketing
networks that are inextricably linked to retailer POS and loyalty systems; making it possible for retailers to
offer highly targeted offers to their customers at point-of-decision. The platform also enables the capability
to simultaneously stream different messages and offers to multiple touch-points throughout a store, and to
conduct 2-way interactions with customers leveraging associated response interfaces. Importantly, the Xperex
platform also allows channel partners to deploy the lowest cost solutions with proven 99.9% uptime reliability.
Channel partner solutions powered by Xperex technologies, either in test or deployed, range from in-store personalized
e-promotion portals, self-service quick order and pay networks, and personal health assessment kiosks; to employee
job application systems and automated systems for conducting customer satisfaction surveys and gift card sales.
To learn more about some specific solutions either in test or deployed by Xperex‘s channel partners, click on the images below:
Channel Partner: Pay By Touch
Challenge: Increase revenue per shopping visit
Solution: Integrates store front digital signage ads with highly
targeted e-promotional offers, leveraging systems that allow
customers to identify themselves and receive savings automatically
at checkout when items are purchased
Channel Partner: SignStorey
Challenge: Provide a more personalized, value-added shopping experience
Solution: Wireless, battery-operated interfaces allow customers
throughout the store to respond to adjacent digital
signage and quickly identify themselves using key fobs,
preferred customer cards or fingerprint biometrics; to
access savings automatically at checkout or e-mail
offers/information to their homes
Channel Partner: Pay By Touch
Challenge: Increase Quick Service Restaurant check average and heighten operational efficiency
Solution: Engaging self-service system that entices customers to try new products and upsize orders,
while efficiently processing and completing transactions; allowing customers to more
expeditiously get served in Quick Service Restaurants
Channel Partner: Pay By Touch
Challenge: Efficiently expand a Preferred Customer database for targeted marketing
Solution: Self-service kiosk and back-office platform that is seamlessly linked to a
retailer‘s loyalty system, enabling quick enrollment in the retailer‘s loyalty
program, automated distribution of a Preferred Customer wallet card and registration
of the customer‘s fingerprint biometric for easy identification at other store kiosks
Channel Partner: Pay By Touch
Challenge: Securely enroll individuals in a new payment system program
Solution: Self-service kiosk at which customers can securely scan personal
identification documents and their fingerprint to join the Pay By
Touch payment program; allowing them access to personalized in-store
offers and quick pay checkout systems
Channel Partner: Fitbug Ltd.
Challenge: Host a program to enhance employee fitness and reduce corporate health insurance premiums
Solution: Secure self-service kiosk in corporate headquarter locations where employees can enroll in
the Fitbug program, and upload personal health assessment and completed activity data to
meet health insurer compliance requirements for lower premiums
Channel Partner: Clear Channel Outdoor
Challenge: Power a new business model to sell time versus space
Solution: Flexible single-source system for scheduling and posting
outdoor ads by daypart across multiple roadside, transit,
mall and/or theater billboard showings
Channel Partner: Unicru
Challenge: Cost-effectively garner thousands of qualified job applicants
Solution: A highly reliable self-service system that attracts individuals
to review retailer background information and available job opportunities,
and keeps them engaged to complete a prequalification survey and job application
Channel Partner: Concept Shopping
Challenge: Enhance customer value per shopping visit to increase loyalty
Solution: A highly reliable and low cost system for presenting customers, in just 10 seconds,
with relevant e-promotional offers based on their specific past purchase history;
and savings received automatically when items are scanned at checkout
